A New Rise of the Fashion Industry: Hyuta Isoda
Happy Tokyo Fashion Week! My Japanese friends and I are all very excited to see some runway shows lately to see what Japanese brands can bring to fashion. At the same time, my friend Hyuta Isoda finished his personal collection for his design studies in Paris. Isoda is a good friend of mine I met last summer in our language school. His unique outfits and humble personality stood out from others, and we immediately became good friends. Together we broke down the language barrier, and communication became easier and easier everyday as our French improved. The memories of me studying French while he works on his designs together in a café is still vivid in my memory.
Isoda often keeps me updated on his progress in Paris. I have been with him along the whole way from when he drafted concepts on his “inspiration book,” to when he finally made samples out. As a creative design graduate from Bunka Fashion College in Tokyo, Isoda often challenges himself and expects more from each of his new work.
Hyuta Isoda stands out from other brands in his free flowing and timeless brand aesthetics with garments crafted in unconstrained and non-mainstream designs. Isoda intends to incorporate gender neutral elements and details in his products. In his Autumn Winter 2016-2017 collection, white strings tie together pieces over the seam instead of sewn. Skirts are sewn in pleat with asymmetrical edge. Oversized top are shaped by the wearer’s movement and pose instead of being restrained by the cutting. All these irregular and distinctive details are shaped by the Japanese aesthetics of Wabi Sabi, defined as imperfect, impermanent, and incomplete.
Q: What do you think the role of a fashion designer is?
A: I think the most important roles of a Fashion designer is not only to design clothes, but also to tell the stories behind the design and convey emotions of what I have seen a lot. I should often meet people of different nationalities, so they can give me a lot of experiences and different ideas.
Q: You are inspired by Wabi Sabi and Zen. What are these elements and how do they play in your design?
A: Wabi Sabi is symbolic part of the Japanese culture in which its aesthetics and theme are centered on the acceptance of transience and imperfection. Wabi Sabi represents beauty as “imperfect, impermanent, and incomplete.” There is no role and no answer to beauty, though your imagination will grow as we stare at it longer. I think in this world, there is no answer to beauty, just like there is no answer to the cosmic. So beauty, love, religion, and other silly things will always be our topic of discussion.
Q: How does the temple of Ryoanji inspired you? What elements of the temple inspired you?
A: Ryoanji temple is a Zen temple located in Kyoto, Japan. The yard of the temple is called Karesansui. It has 15 rocks in the yard and are placed disorderly. You will not be able to see all of rocks at the same time from any angle. I was very much inspired by the disorderly placed position of Ryoanji temple.
Q: Which designer do you look up to? Why do you like that designer?
A: In the world there are a lot of different Fashion designers. I want to be the best one. If I have to choose, I look up to Rei Kawakubo, designer of Comme des Garçon.
In believing that fashion should not simply be designing clothes, Isoda imagines his future store to not only be a boutique, but also a contemporary art space. He imagines the store to have two lounges on the corner, a contemporary art space in the center of the shop, and his collections across the store, dividing the store in half. I think that Isoda is a very potential young designer who will continually bring novelty through his talent and imagination.