Digital Fashion Studio Project I
Good Tuesday morning there!
Counting down to 14 days when I will be leaving Paris to China……and then New York to start a new semester.
I realized I haven’t been posted too much of my work from my fashion classes throughout the semester. Since it’s final’s week and we are wrapping up all our projects, I would like to present my first project from my Digital Fashion Studio class.
Basically, this class requires us to create pattern and designs by interacting with illustration drawings and adobe applications. We used Adobe indesign, photoshop, illustrator to express our creativity on fashion making.
The first project is on pattern making, we had to create a repeat print in 3 different color ways and experiment with scale of the print. We created various placement print elements. Finally, we incorporated the repeat and placement print into 1 design.
I took a look at various pattern from Jean Paul Gaultier, Alexander McQueen, and Balenciaga, to finally decide designing for Alexander McQueen Spring 2016.
Let’s look at my campaign:
Alexander McQueen Spring Summer 2016
This Season, the designer observed again the aesthetics of Alexander McQueen: bold pattern, deep tones, contrasting pattern and colors, and with a touch of handsomeness and intelligence. The designer looked at different objects and finalized with three objects for inspirations – a long oriental fish, a goldfish, and seaweed. The designer recalls his childhood – when he loved to stare at his grandma’s fish tank, seeing the fish swimming back and forth freely. The designer’s original though is that seaweed can be made into stripe patterns while gold fish can be used as placement print or repeat print to emphasize the aesthetics of Alexander McQueen, and the theme of this season’s design – Three Second Memories.
In this collection, one will see that patterns work around this Three Second Memory theme. Many patterns remind one of the meaning things they have seen, such as dandelion and dust. Colors will be mostly of earthy tones to work with the fish in creating an oriental feeling. Many outfits and pieces will feature the large gold fish as it is a symbol of this collection. One can also see black fleece being constantly used in this collection, for its rich texture and its greatness in corporation with oriental patterns.
I took my Inspiration from both seaweed and gold fish, and then I illustrated the pattern by hand. After scanning the pattern in, I experimented the pattern in different colors, size, curve, position, and combination with colors.
The designer attempts to use an oriental earthy tone, a brick like red, with the pattern of two long fish chasing each other’s tail, to capture the theme that things goes round and a round, and will eventually come back to the original point. It points out to those in the world who work blindly with- out a sense of direction and are lost about the future, always coming back to the same point.
The designer corporated a dusty gray tone with the Sapphire Seaweed pattern. With the signature fish pattern on the left leg, these shorts can go both casual and sport.
This season’s signature pattern and items – the Fish Dandelion Cotton Sweater and the Lost Direction pattern suit. On the Fish Dandelion Pattern, the designer’s inspiration comes from the vulnerability of dandelions; they come and go, they grow and gets blown easily, referring to the Three Second Memory theme, that memory comes and goes fast, not leaving any strong impressions.
In the Lost Direction pattern, one can see fish swimming aimlessly in a “jungle” of distorted and bent seaweed, referring to the aimless life of those who always come back to the original point of start.
This pattern is the designer’s most original thought of how to cooporate the two fish and the seaweed together. The designer keeps referring to his childhood, when he stared at his grandma’s fish tank, seeing the fish swimming freely with the water current. It is a suit with black fleece collar. Black fleece is featured once again for its rich texture.
This model’s look and his long jacket reminds the designer of a night motorcycle rider, listening to the song Night Call with his girlfriend sitting in the back. The designer wants to create a bold looking outfit featuring black fleece again. The fish pattern is embroidered on an earthy blue tone. In this pattern, the fish is aimelessly swimming upstream, to symbolize those who blindly work toward a direction, but have missed many things around them. The black and white pants feature a black and gray seaweed to further the color contrast. The signature gold fish is featured again on the bottom of the jacket.
This models wears a pair of green light wool pants with pattern embroided on it. The ligh wool fabric allows these loose cutting pants to be moving while one walks. The pattern is called dust, because the fish are so small while the distorted seaweed is big. It symbolizes that all creatures on earth are small like dust, and we are all too vulnerable.