Narval, A New Men’s Wearhouse
New York based men’s suit wearhouse “narval” strives to incorporate business chic and the finest quality material into men’s suits with the most affordable price. Designed and produced in one of the biggest suit manufacturer in the far east, each product you are looking at has been delicately made by the hands of as many as 300 tailors, defining the most sophisticated craftsmanship in business wear. Founded in 2015, Narval now seeks to earn a brand recognition through its private sale, which runs from now to Sunday, April 17, in its 34th Street showroom. Follow our Q&A with the brand’s co-founder, Aim Jaiwong, to understand the concept behind this rising new brand.
Narval is now holding its private sale through Sunday, April 17th, with suits up to 80% off. Jackets are ranging from $75-$100 with trousers ranging from $65-$85.
The brand features multiple signature designs, including the elastic waistbands above the side pockets. The innovative waistband stretches as far as three inches, ensuring comfort and wearability for the change of your body shape. Jackets feature a fine Bemberg lining, a thin and silky layer of breathable fabric around your body to reduce friction while adding a hidden luxury at the same time. Narval suits are thoroughly hand-ironed and carefully pressed to preserve the shape and contours. Each tiny details of the suit add up to sharpen your business look.
Façhion Coma: How was the brand started?
Jaiwong: Our business started 6 months ago when my partner, Tony, came back to New York with an idea to extend his family business in America. His family has a factory that produces suits and supplies several brands all around the world. Our brand seeks to leverage the manufacturing sophistication, coupled with our design instincts to deliver exceptional value to customers. With that in mind, Tony flew back to China to research about the sizing, trend, and fabric needed to produce our first collection. Owning a suit manufacture is one of the biggest reasons that we are able to produce the suits at the most affordable prices while ensuring the hightest quailty. That’s why we price everything competitively, comparing to other brands in the same category. More importantly,the quality of our garments is as good as those suits at $800-$1000 a piece.
Façhion Coma: What is the design process of the suits?
Jaiwong: Our design process is formulated with the goal of producing the finest suits that fits everyone. We use of Bemburg lining imported from Japan, which is used by most of the high-end brands. Our attention to detail also shines throughout our products, such as the pockets, fabric, collar, the length, etc.. We customize our product in a ways we believe our customers would be thrilled to wear. We also send the fabric from the U.S. and Italy to China to make sure that everything is exactly what we want for the best to our customers.,
Façhion Coma: What does the name of the brand signify?
Jaiwong: Narval is a creature living in the North Pole. It’s essentially a whale with a horn. A lot of people have no idea that it exists, and they are amazed with its uniqueness once they know about it . We came up with this name because Tony and I went to Iceland a couple years ago, where we discovered the existance of this animal and had the initial thought about the business. So we think the uniqueness of narval mirrors our philosophy on producing very good quality and well-cut suits at amazing prices. Besides, it’s also a cool creature and we like it.
Façhion Coma: What is the suits’ retail price point at?
Jaiwong: Because it’s a private sale, that’s why we markdown the price as low as we can to be a special thanks to our friends and customers. Typically our retail price starts from $250 to $350 and $400, so it continues to be competitive.
Façhion Coma: What would you like to say to your customers?
Jaiwong: People usually get unsure about picking a suit, especially for their first ones, because they are overwhelmed by the process of picking everything from fabric to fit. To those antsy customers, we want them to know that buying a suit is no longer a complicated endeavor. What you have to do is that you get yourself in here or order it online, then try it on. We will be here to guide you every step of the way.
Façhion Coma: How do you envision the future of Narval?
Jaiwong: We’d love to see ourselves as a brand that provides a great quality in formal wear for men. We see ourselves as a great value brand, offering the craftsmanship and style at affordable prices.
Narval runs an E-commerce shop on its website. The brand takes care of all next-day shipping cost with orders above $150. Customers are able to place their orders online or to visit with an appointment to Narval’s showroom, located at 249 West 34th street, suite 300, New York.