Noon by Noor’s Approach to “Modern Femininity”
Founded in 2008 by cousins Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, Noon by Noor is known for incorporating modern elements in sharp silhouette for an effortless look.
This season, the duo took a step further to approach their concept of “modern femininity.” Clean cutting and sharp edges does not add an inch of “nonsense” to your outfit. Instead, mildly nude colors reflects the wearer into an image of a exquisite goddess in a lavender ocean in Provence. Silky material is often featured in dresses and wide pants to softly drape over yet is still cut in sharp edges. No matter how much sophistication a women masters, they never fail to possess a little “childishness,” as we may expected you ladies saying “aww” or “cute” when you see these little white floral embellishments sewn all over some pieces.